What is Graphic Design All About?

When you talk about graphic design, do you actually think about artistic advertisement? Attention grabbing graphics on sites?  Gorgeous magazine spreads?

Even though all of these examples most certainly fit under the umbrella of graphic design, it is not what graphic design is all about. This term actually incorporates a lot of various different mediums, for instance, posters, business cards, book covers, mobile applications, product labels, infographics, software interfaces, website layouts, signs and the list just goes on and on.

Let’s now see what actually is graphic design is all about.

Listing all these graphic design examples above is an excellent start; however it does not paint the complete picture. Whilst encompassing the details and complexities of the graphic design filed is almost impossible in a single blog, this overview is going to help you comprehend this creative field a little better. If you are really interested in learning all about the field of graphic designing, keep on reading to learn the basics!

Firstly, what is graphic design?

As per the definition by American Institute of Graphic Arts, graphic design can be described as:

“The art and practice of planning and projecting ideas and experiences with visual and textual content.”[A1]

To put it simply, graphic design should communicate certain messages in a highly visual manner. These graphic visuals can be as modest as the business logo, or as multifaceted as the page layouts on a site.

Graphic design can be utilized by businesses in order to properly promote as well as sell services and products through meaningful advertising to convey info in a highly digestible way. Businesses can also develop their individuality through branding, amongst other things. It is also very important to keep in mind that even though numerous graphic design projects serve commercial purposes for instance ads and logos, graphic design is also used in several other frameworks.

The Basics of Graphic Design

In order to completely comprehend the actual meaning of the graphic design, it is extremely crucial to be well aware of all the elements that contribute to the overall design. Components are used in combination or in conflict with the others in order to create visually arresting plus highly impactful designs.

These graphic design components include the following:

1.       Color

2.       Form

3.       Line

4.       Texture

5.       Shape

6.       Size

7.       Space

Graphic designers furthermore, also stick to the basic principles of graphic design that are fundamentally a set of strategies that help any design achieve operational alignment. These elementary principles help in fashioning balance as well as stability for the graphic design project.

These graphic design ideologies can include the following:

1.       Balance

2.       Contrast

3.       Emphasis

4.       Movement

5.       Proportion

6.       Rhythm

You might have heard the old saying that states that “all rules are meant to be broken.” This rule can be applied to this case also. However, an expert and professional graphic design expert must understand all these principles before they can make a mindful decision of breaking them.

Different Types of Graphic Designs

As we mentioned earlier on in the blog, graphic design has no single, textbook definition. Graphic design can be created by amalgamating several fields along with specializations that range from print plus website design, to animation graphics. Graphic design also offers numerous opportunities for all those who are interested in producing excellent content. If you would have asked somebody thirty years ago to outline graphic design, all their responses would primarily be focused upon print related example, for instance, film posters and magazines. Today, we are living in a highly digitalized age which has led to the birth to numerous different kinds of graphic design. Few of the most noteworthy modern day graphic designs stem from the progressions in technology.

Following is a glimpse into some of these kinds of graphic designs:

1.       Website design comprises of creating highly engaging as well as intuitive website pages for visitors. This comprises of the layout, the color scheme as well as the navigation.

2.       UX, or user design revolves around making sure a site or app is extremely easy alongside satisfying to navigate. The graphic design emphasizes the desirability, value, adaptability, and usability.

3.       Animation or motion graphics help brings visual rudiments to life using special effects through television shows, movies, and video games, to name a few.

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