If you are considering a web terminology dictionary, there are a few terms that project managers, developers, and designers use that you might not be aware of.
Web Design Definitions All Marketers Must Know
1) Accessibility – Website accessibility concerns creating a website available for people with disabilities. All websites built must follow guidelines and procedures defined by the Americans with Disabilities Act (ADA).
2) ALT Tag – Alternate descriptive text that is displayed inside the picture while the website page is loading. ALT plays a role in enhancing a website for ADA compliance, assist in SEO ranking, and overall web availability.
3) Breakpoints – The facts at which a website’s content and design will modify to accommodate numerous screen sizes to offer the user with the best possible layout to view the content on any device. In responsive design, divisions are often defined by common device widths, such as a tablet, smartphone, and desktops.
4) Call to Action – Particular image, banner, text, or button which uses action-oriented linguistic to urge a visitor on a website to act. CTAs are designed to move a browser from one page to the next and encourage them to take a predictable, predetermined action.
5) Cookies – A small text file that comprises of a nameless unique identifier and the visit info that is sent to a browser from a website and put in storage on a visitor’s computer hard drive. This data can give information about who visits the website, how frequently they visit, what parts of the website they browse the most, and their browsing preferences.
6) Content Management System – A software scheme that is used to manage the content on your site. This helps you to log in to the back end of your site to revise the text and images.
7) Conversion – When a browser takes a particular desired action related to online marketing and lead generation. This comprises implementing a web form, submitting a request for data, subscribing to a newsletter or purchasing an e-commerce.
8) CSS – Cascading Style Sheets is the code that designers use to designate how a web page must be presented to visitors. It designs the look and feel of your website, and sets global styles for fonts, colors, images, menus, etc.
9) DNS – Domain Name Server is like the Internet version of a phone book, controlling your website name and email settings. When a browser visits your website address, the DNS settings control which server to point them to.
10) Domain – The pin name of the website that individuals type into a browser to visit it.
11) Favicon – A small icon image, generally a company logo, that displays on the heading bar or tab of a browser.
12) Hosting – The web servers where your site files are kept, assisted, and maintained. A web server is a PC running web server software linked to the internet that permits visitors to enter a website through a mobile device.
13) HTML – Hypertext Markup Language is the markup language that is used to create web pages and exhibit content like text, images, video, and links on the website. It is normally used in combination with other languages that permit the web designer to add functionality.
14) HTTPS – HyperText Transfer Protocol Secure is the secure and protected version of HTTP, the key protocol used to send data between a web browser and a site. HTTPS usually uses a Secure Sockets Layer certificate to encode all communications between your browser and the website for added safety.
15) Information Architecture – The information blueprint and navigation of a website. It usually includes a site map, wireframes for every page, and any essential notations concerning navigation, content, and features that will be incorporated on the site.
16) Landing Page – Precisely any page of your website that a browser lands on directly from a search result, advertising email, or online advertisement. It is typically a separate page created for a particular campaign. They are designed to convert leads.
17) Meta Tag – A Meta tag is an HTML label that is used by search engines to index a website. Meta tags store info about a website page, such as its description, copyright and author. Search engines use this data to classify websites and display information in search engine results pages.
18) Navigation – The navigational features that appear on a website and direct the browser through the site. While this mainly refers to the menu bar situated at the top of a website or along either side, it can also contain textual links in the footer at the bottom of the page on the website.
19) Page Speed – A measurement of the period it takes to load all the content on a particular web page.
20) Page Template – A unique and distinctive page layout for pages of a website. On average, a website has eight to ten-page templates. For instance, the homepage and contact page of a website are different and contain diverse elements. Thus they are two different page templates.
21) Plugin – Apps that plug into a Content Management System such as WordPress to let you add new features and spread the functionality.
22) Registrar – The Company you use to register your domain name.
23) Responsive Design – A website that modifies to the screen it is being watched on, whether desktop, mobile, laptop, or tablet. Media queries are used to find the purpose of the device the website is being displayed on and the site menu is adjusted to fit the screen.
24) Search Engine Optimization – SEO works to increase your website’s probability of being served up to web browsers that query relevant keywords. SEO ranking can be developed by assisting search engines to understand the information on your website for you to rank higher in organic search results.