The first thing potential customers observe is your logo, whether it is your letterhead, business profile, or brochure. A logo remains with your business for a long time and occasionally changes. Therefore, you must not rush your logo and get it right in the first stage. There are many logos building websites where cheap designs are offered. Moreover, it is essential that your logo designer recognizes the exact needs of your firm, the recent advertising trends, and has a grasp on the essential graphic design tools necessary in order to make the perfect reflection of your brand.
Top 6 Logo Design Tips For Newbies
1. Organize Your Work
There are numerous logo design tips for beginners. First of all, organize your work and do some benchmarking research. Classify the leaders in your business and check if their logos have something in common. Then decide what type of logo you want to make, such as the iconic logo. You can easily just download some royalty free images straight from the directories and then transform them into something exclusive.
2. Create Logo in Vector
You must create your logo in vectors to make sure that it would look good in different sizes and achieve this, and you need to pick the right software to get access to great free tools that are easy to use. Also, one crucial personal logo design tip is not to use photos in your logo as they are pixelated. Transacting them into vectors would be a wasted effort, as the resulting logo certainly wouldn’t look right.
3. Choose the Right Colors
Understanding the color wheel is the best tip for novice logo designers because if you want to design a suitable logo, you should be well-equipped with some industry research and a vector graphics tool to work with. Make sure you understand how to use the right colors.
In the RYB color model, red, yellow, and blue are through to be the primary colors. While the three secondary colors are known to be green, orange, and purple, these secondary colors are formed when two primary colors are mixed. Six tertiary colors can also be produced by mixing primary and secondary colors.
On the other hand, colors located opposite each other on the color wheel are known as complementary colors, for example, mix color combinations such as red vs. green or blue vs. orange. The high contrast of complementary colors generates a bright and vibrant look, especially at full saturation. Even though complementary colors are not suitable for text, but can be considered for most logos designs. Analogous color schemes require colors that are next to each other when it comes to the color wheel.
They mostly match well and create original and attractive designs. However, one crucial logo design tip is to have enough contrasts while using similar colors. McDonald’s logo design is deemed one of the most excellent examples of using an analogous color scheme. Red, orange, and light-yellow match well. It’s a fact that the red color makes people hungry, which is a smart choice from McDonald’s. Furthermore, there are triadic color schemes, as well.
A triadic color scheme comprises of colors that are equally spread out around the color wheel. For instance, visualize purple, green, and orange. Triadic color schemes are quite bright, even though in the color wheel, you can also see pale colors. The idea of letting one color dominate in the logo and using the other two for accent is much appreciated. For example, 7-Eleven has a logo with a three contrast color scheme. Green is used as the primary color, and red and orange are there for contrast. Consequently, the logo is well-balanced and dynamic.
Triadic logos work specifically well for retail brands. Thus the colors used in a logo are a representation of the company with which it is associated, and the logo will define how consumers feel about the product or service. When clients look at your logo design, the first thing they might notice maybe the color, and because different colors are linked with mixed emotions, it is essential to choose those colors that best mirror how the company wishes to be perceived. Color psychology plays an important role in logo design making.
4. Pay Attention to Details
When designing a logo, always use a grid and pay special attention to details. Make sure that the separate parts of your logo, such as letters and icons, are aligned proportionately. This way, your logo would look great in different dimensions and compositions.
5. Keep It Simple
Always keep it simple. Fancy and complicated logos might look pleasing to the eye and meaningful for designers; however, for most people, these types of logos may seem confusing and chaotic. Therefore, it’s better to focus on creating your logo straightforward and minimal. The best and famous example of a simple, minimalistic logo is Nike. The image resembles a wing, which is a hint for the brand name. You must try and pick a common theme for your logo design.
6. Include a Clear Theme
Including a clear theme within your logo design is crucial as through this tip, the desired reaction can be pulled out of the aimed audience. Characteristically when in the initial stages of logo creation, a theme is decided on it can be in the form of a connotative message, thought, or symbol. That theme is then applied to several logo designs in different ways. From there, the process of narrowing down, which is permitted or declined in terms of style, colors, etc., can be practiced assuring that the overall theme has been applied in different forms.
Applying good designs, layout, colors, and shapes will help create compelling logos that invoke the envisioned client response. Logo designing can be confusing initially, but once you understand the basic theory concepts and invest time into practice, it gets exciting. What is most important is not to be scared to experiment and always to be curious to explore new fonts, shapes, techniques, and tips you can use.
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