The best time to refine your blog content is when you are making it, yet you can still go back and develop your old posts too. A blog is helpful because it helps you get more activity on your website all the time. Within this blog, we’ll share our best tips to optimize SEO blog post that you can do like a professional.
1. Create your data with a correct keyword research
A keyword analysis is a technique used by content developers plus SEO experts. This helps you explore the subjects that your customers show interest in, based on the data of the web browser. You will use these keywords to prepare your marketing strategy. It will make sure you write about the things that people are searching for, so it is an ideal method to explore new blog post concepts. We suggest using keyword planner that provide in-depth keyword data, market evaluation, keyword tracking, and plenty of other important functions.
2. Find the conceptual keywords for your focus keyword
After you are done with your keyword research and found keyword ideas, it’s time to choose one with the maximum search volume and low competition. This is going to be your main keyword. It is the search term that the customers are most likely to be looking for. First, you need to figure out the keywords for (LSI) Latent Semantic Indexing. These are the searches linked to the search term of your focus. The best method to locate them is to simply enter your focus keyword in Google Search and scroll down to the search results. You will find them listed as ‘Related Searches.
You need to add as many of these keywords to your content to have maximum content for users. It is very important that you don’t try to put them in your content. This would seem odd to your users, and search engines are pretty good at detecting keyword stuffing.
3. Write the title of the effective blog post
The name of your blog post is of utmost importance to search rankings. A strong blog post story makes your blog more important to your search query. More significantly, it motivates users to click on a blog when they see it in the search results. Using your main keyword in the title, you can make your blog post title more SEO friendly. Aside from inserting your main keyword, we also recommend making your headlines catchy and scrollable. This is because click-through rates (CTR) plays a major role in SEO. There are many methods for writing successful headlines. This model advises using power words that cause different emotional reactions in your audience.
4. Make an internal connection to a habit
After blogging for some time, you’ll have the content you want users to read. With an internal connection, you can send new users to search your older related blogs. Internal linking is a perfect way to build a contextual relationship between your current and your old posts. It also enables you to pass on the useful link to your previous blogs. WordPress makes it easy to find your post history right inside the post editor. Simply pick the text you want to connect to, and then press the link button. Below your selected words, a text pop-up will appear. You can start typing to search for older blogs that you want to link. Having an internal link habit means that your SEO on-page is nice and that your older blogs keep getting new connections. Often beginners make the mistake of making an internal 1-way link where they link new articles to older posts. You can and must go back to edit older posts to connect to your latest articles for full gain. This is how you can optimize blog posts for SEO.
5. Add images and videos to your blog post
Search engines also rate more engaging content in search results. Photos and videos are much more enticing than plain text. You want to make sure your blog posts contain images between paragraphs. When adding pictures, you should be careful about the copyright of the image. Many beginners steal photos from other pages to use on their own, which might get you in legal trouble. There are a number of platforms and websites where you can find free copyright photos to use in your blog posts. You can also utilize your original images to create attractive graphics.
Make sure that your photos are designed for SEO. Videos are even more attractive than images. You can turn your blog posts to videos by making slideshows, vlogs, or playing with other formats. Nevertheless, you should never upload videos directly to your blog posts. WordPress is not designed to support videos, and your shared hosting service cannot accommodate them.
6. Attach a Meta Summary to the Blog Post
The Meta description is a Meta tag that can be applied to any article. It aims to provide a brief overview of your article for search engines and other crawlers. Some SEO experts believe the Meta definition tag on the website has become meaningless. However, there will be several others who disagree. At the Beginner stage, we suggest that you use the Meta description for all your posts. A clear overview of the Meta will clarify a lot more about the post. Social networking networks like Facebook, Twitter, and LinkedIn will also be viewed when your posts are posted on these platforms.
Because you now know that people are going to read your Meta details, you need to make sure it’s helpful. You should also make sure that you reference your target keyword at least once in the Meta description for search purposes. Seek to remain within this cap, or your Meta definition will be shortened after 155 characters. You also must make sure that you use the emphasis keyword earlier than later in the Meta summary. You should scroll down to the SEO Meta box on your post edit window to add a Meta definition.
7. Make your posts easier to read
Reading is an essential part that search engines find. Articles that are easier to understand often rank higher than other articles that are not user-friendly. Computers and mobile monitors are still not the best choices for reading. That’s why most of the users just browse through the blogs. In reality, studies have shown that users spend less than a second deciding whether to stay on or leave a website. There is a really short period of time for you to persuade the user to continue and click back. By enhancing readability, you can make it easy for employees to search and post easily.
You can enhance readability by using shorter sentences, shorter descriptions, sentence structure, headings, and bulleted lists. We suggest inserting blank space around text and using pictures to make your text look better. You can use software to test grammar, punctuation, and spelling. This also offers recommendations for enhancing the readability of your posts. SEO plugin also comes with an integrated readability checker.
8. Use content tags and organize content
Categories and tags help you discover the content not just for yourself, but also for readers and search engines. The problem is that many beginners of WordPress still end up using them incorrectly. If you think of your website as a novel, the categories will be the content table, and the tags will be the index section of the text. Classifications are used to separate the content into the key subjects you discuss on the blog. Tags, on the other side, are the subjects mentioned in a blog post.
9. Aim to be a featured snapshot in the Search Result
This is the outlined search result that occurs at the top of the page. Google produces a custom snippet of the article’s text, highlighting the portion that their algorithms consider to be the answer to the user’s question. There is no clear set of instructions given by Google on how to select a featured snippet. Their advice is to enhance the content and ensure that it provides the knowledge that users are searching for.
10. Make Your Blog Posts Easy to Understand and Comprehensive
Search engines prefer posts that address the subject in great detail. That’s why you’ve been asked to gather semantically relevant keywords or LSI keywords as part of your content planning process. Such related keywords give you an idea of the different variations in user searches on this particular topic. Using those keywords in your post, you will be able to make it more detailed, concise, and useful. You can use the subheadings and the headings to use certain keywords and seek to cover as much ground as possible. Apart from LSI keywords, another trick to build complete content is to enter the keyword you want and then turn to Image Search. You’ll see bubbles with a number of keywords. This is how you can optimize blog posts for SEO.
11. Optimize Previous Blog Post
Many newbies fail to realize a blog after it has been published. In reality, once it’s published, you are not done optimizing your SEO blog post. Here are some things you need to do when you publish your blog post:
- Promote it on social networks: advertise your blog post along with all profiles.
- After you have published a post, you can go back to the related old posts and add a new link to your new blog post. It offers you a link to your latest posts while also allowing users to discover it more quickly.
Pop Web and Print is a leading SEO service in Georgia. If you are looking to optimize your blog post, feel free to contact us.